Wednesday, April 2, 2014
Bringing Home the Bacon #atozchallenge #IWSG
At Tossing It Out the Blogging from A to Z Challenge got off to a crazy start with a Battle of the Bands post. If you missed that one then I hope you'll go to the previous post and vote for your favorite song. But that was yesterday and yesterday's gone. Today we have another double dose of blog craziness.
Since it's the first Wednesday of the month it's also the day for the Insecure Writer's Support Group post. This blog group is the invention of A to Z Co-host Alex J. Cavanaugh. Each month a ton of insecure writers join to talk about what's on their minds and provide support for one another. You can find the rest of the list at Alex's site. After you read the following post of course...
Bringing Home the Bacon
Bacon is probably one of the most popular food substances in the U.S. I can understand why. I love bacon!
These days this idiom "bringing home the bacon" refers to bringing in a paycheck or to be successful at something. Isn't that what we want to achieve from our marketing efforts. Our success usually depends on our willingness to work at selling ourselves and then ultimately selling whatever it is we are trying to sell.
It's a scary proposition for most of us. We might have to meet people and talk about ourselves and our products. We might have to step out of our comfort zones. If you're a writer that might mean you have to stop writing and reading long enough to pound the pavement, make phone calls, or exert some marketing strategy.
Bringing home the bacon ain't always pretty or easy, but it's a darn sight better than making the sausage. And nobody wants to know what's in the sausage.
Even if you've got a powerful PR machine behind you, there are some points in time when you have to get out on the marketing stage and do your act. The elusive writer in seclusion may exist in some rare instances. But most writers are going to be on their own and that probably includes you.
Are you willing to work at promoting your products (your writing)? Do you understand that selling books requires marketing effort exerted by somebody? Do you like bacon?