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Saturday, April 19, 2014

Quote Your Kudos #atozchallenge

Chesterfield cigarettes ...  ELECTRONIC CIGARE...
Chesterfield cigarettes ...
Hmm...Times were different then..
 (Photo credit: marsmet511)


         Showing off the accolades that you receive from others is not such a bad thing to do.  If you're doing it for promotional purposes, it's not bragging or vanity if you're quoting the good things others have said.  Many times people are embarrassed when others flatter them in a public forum, but if you believe in yourself and others likewise believe in you then using positive quotes to promote your work makes complete sense.

          Businesses need word of mouth buzz and endorsements from customers to attract more customers.  If you're marketing a book, a product, or a service, positive reviews can have a bigger effect than any advertising you can do.  When somebody says something that particularly stands out, why not use it.

          Even soliciting quotes from others makes good sense.   If someone who is respected by others is willing to say something good about your product, take advantage of the offer and use their quote in your marketing campaign.

           A powerful quote carries more weight than whatever you can say about yourself or what an anonymously composed bit of advertising copy can say.   A name behind a quote adds credibility to your marketing campaign.

           Do you ever quote something someone else has said about you?    Have you ever made a purchase based on the endorsement of a person whose name you recognize?    Would it bother you if someone quoted something you said publicly about their product?  

     
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Friday, April 18, 2014

Play Peek-a-boo #atozchallenge

P1040749
P1040749 (Photo credit: 150hp)
   
         You've probably played "Peek-a-boo" with babies or little children.  They delight in the element of anticipated surprise and revel in the attention they receive.  Good marketing entails audience involvement with the added element of expectancy.   Let the marketing audience sense that something is coming and then use their sense of anticipation to "surprise" them.   If your targeted audience is having fun with your promotional campaign then you have a better chance of winning them over to your side.

          With more on this concept I'm joined once again by Nicole Zoltack who is currently promoting the upcoming release of her book White Hellebore.

Peek-a-boo Promoting

Marketing isn't always fun and games, but it can be.

Sometimes less is more. One way to lure people into your cover reveal is to do one atypically, such as to stretch it out by revealing a few puzzle pieces over a couple of days before revealing the cover in all of its glory.

Sneak peeks, deleted scenes, anything behind-the-scenes work well to get a reader hooked with your story. You want readers to be invested in you and your story.

Look at the special features on DVDs. Those bonus features can spark ideas for ways you can up your ante with marketing, making it fun for both you and potential readers.

Just make your games creative and catchy and soon everyone will be playing peek-a-boo with you.

What marketing games have you tried or want to try for your next book release?      Do you like promotion related contests?     Can you think of a "Peek-a-boo Promotion" that you've seen used as a marketing strategy?


Take a Peek at White Hellebore

BLURB: After destroying Skull Krusher, Nicholas Adams thinks Falledge is safe and becomes a security guard at the museum, watching a valuable statue. Unfortunately, the Egyptian statue houses the soul of a scorned witch, biding her time to have her revenge on the descendants of her cheating lover.

Kiya the witch isn't the only new foe in town as the drug that created Skull Krusher has now transformed a scientist into yet another monster, forcing Nicholas to don his Black Hellebore mask again and save Falledge.

Nicholas has no help this time as Kiya gains possession of his love Julianna's body and brings the soul of Justina, Nicholas's high school sweetheart and Julianna's twin, with her. Despite himself, Nicholas is torn between the sisters. If he can't stop the fiends from taking over the world and destroying humankind, he'd never be able to find lasting, true love.




About the Author:    Nicole Zoltack loves to write in many genres, especially romance, whether fantasy, paranormal, or regency. When she’s not writing about knights, superheroes, or zombies, she loves to spend time with her loving husband and three energetic young boys. She enjoys riding horses (pretending they’re unicorns, of course!) and going to the PA Renaissance Faire, dressed in garb. She’ll also read anything she can get her hands on. Her current favorite TV show is The Walking Dead. To learn more about Nicole and her writing, visit http://NicoleZoltack.blogspot.com





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Thursday, April 17, 2014

Open Your Eyes #atozchallenge

"Keep Your Eyes Open" - NARA - 513956
"Keep Your Eyes Open" - NARA - 513956 (Photo credit: Wikipedia)


         Opportunities to promote and market your wares and services are all around you.  If you don't keep your eyes open and your mind in tune you can miss out on many good chances that are worth pursuing.  What's worse is when you know an opportunity is there and you refuse to look at it.   Fear, shyness, or even arrogance can cause you to purposely ignore what is right in front of you.  Not a good plan.

          Sometimes you might not recognize the opportunity when it is right in front of you.  That is why you need to watch and listen carefully and take a creative marketing perspective on everything.  The smart marketing mind can turn just about anything into opportunity.  You have an imagination so use it for marketing creativity.

           Be on the lookout for coming events that you can use for promotional purposes.  Civic groups and libraries are often looking for interesting speakers.   Hone your presentation skills and come up with a program that they can use.  You fill their need and it gives you an opportunity to promote yourself and your product.

          There are always street fairs, conferences, seminars, or other events where you might be able to volunteer your services. Often you can even get paid.   If there is a promotional potential in doing something then look into it.   You might be a bit nervous at first, but your sense of boldness will usually increase the more you make contacts.

           Always keep in mind that your success mostly will depend on what you do.  If you do nothing then there is likely to be no result.   Stop focusing inward and look around you.  Answers and ideas are everywhere.  Take advantage of what's out there and stretch your mind to see opportunity where none initially seemed apparent.

            Are you observant about what's happening around you?   Do you have a tendency to find opportunity in expected situations?     What is something that you have taken advantage of that garnered you marketing exposure?  


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Wednesday, April 16, 2014

Network for Success #atozchallenge

Computer Setup April 2010
Computer Setup April 2010 (Photo credit: Paul Mayne)
     

         This series has already discussed the importance of networking and promoting through blogs and other social media.  This is something most of you already  know and yet some of you still might be hesitant about getting out there and asking others to help you.    Don't be afraid--just do it went it needs to be done.

          Putting out a call on your blog to ask for promotion assistance is the obvious place to start, but you are limiting your call to the audience for that particular blog post.  It's good to go wider than that.

          Nicole Zoltack put out her call on a Facebook page to which I subscribe as do several other writers.  Since she is working on very short notice to set up a cover reveal and blog promotion tour, the Facebook promo is well suited to getting the word out to more people.  Nicole put out the call and now I'm here to help.

Cover Reveal:  Nicole Zoltack

             Nicole Zoltack has a new book coming very soon, but since she's here today I'll let her tell you the details:

 Hey, howdy, hey! Nicole Zoltack here and I'm so happy to share with you the cover for WHITE HELLEBORE. The second book in the Heroes of Falledge trilogy kicks off with an amazing cover.

All right, all right, I won't keep you in suspense any longer. I know you're dying to see it!


Told you it was awesome! I'm not biased at all. Nope. Not even a little bit.

BLURB: After destroying Skull Krusher, Nicholas Adams thinks Falledge is safe and becomes a security guard at the museum, watching a valuable statue. Unfortunately, the Egyptian statue houses the soul of a scorned witch, biding her time to have her revenge on the descendants of her cheating lover.

Kiya the witch isn't the only new foe in town as the drug that created Skull Krusher has now transformed a scientist into yet another monster, forcing Nicholas to don his Black Hellebore mask again and save Falledge.

Nicholas has no help this time as Kiya gains possession of his love Julianna's body and brings the soul of Justina, Nicholas's high school sweetheart and Julianna's twin, with her. Despite himself, Nicholas is torn between the sisters. If he can't stop the fiends from taking over the world and destroying humankind, he'd never be able to find lasting, true love.
Add it on Goodreads!

So I'm sure you're dying to know the release date and luckily it's not that far away! WHITE HELLEBORE releases April 21st! Be sure to grab it on the 21st! :D

         Nicole Zoltack loves to write in many genres, especially romance, whether fantasy, paranormal, or regency. When she’s not writing about knights, superheroes, or zombies, she loves to spend time with her loving husband and three energetic young boys. She enjoys riding horses (pretending they’re unicorns, of course!) and going to the PA Renaissance Faire, dressed in garb. She’ll also read anything she can get her hands on. Her current favorite TV show is The Walking Dead. To learn more about Nicole and her writing, visit http://NicoleZoltack.blogspot.com.









           How do think Facebook can be useful?   How effective is Twitter for you when setting up an event?  Which networking media do you find to be most effective?
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