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You've probably played "Peek-a-boo" with babies or little children. They delight in the element of anticipated surprise and revel in the attention they receive. Good marketing entails audience involvement with the added element of expectancy. Let the marketing audience sense that something is coming and then use their sense of anticipation to "surprise" them. If your targeted audience is having fun with your promotional campaign then you have a better chance of winning them over to your side.
With more on this concept I'm joined once again by Nicole Zoltack who is currently promoting the upcoming release of her book White Hellebore.
Marketing isn't always fun and games, but it can be.
Sometimes less is more. One way to lure people into your cover reveal is to do one atypically, such as to stretch it out by revealing a few puzzle pieces over a couple of days before revealing the cover in all of its glory.
Sneak peeks, deleted scenes, anything behind-the-scenes work well to get a reader hooked with your story. You want readers to be invested in you and your story.
Look at the special features on DVDs. Those bonus features can spark ideas for ways you can up your ante with marketing, making it fun for both you and potential readers.
Just make your games creative and catchy and soon everyone will be playing peek-a-boo with you.
What marketing games have you tried or want to try for your next book release? Do you like promotion related contests? Can you think of a "Peek-a-boo Promotion" that you've seen used as a marketing strategy?
Take a Peek at White Hellebore
BLURB: After destroying Skull Krusher, Nicholas Adams thinks Falledge is safe and becomes a security guard at the museum, watching a valuable statue. Unfortunately, the Egyptian statue houses the soul of a scorned witch, biding her time to have her revenge on the descendants of her cheating lover.
Kiya the witch isn't the only new foe in town as the drug that created Skull Krusher has now transformed a scientist into yet another monster, forcing Nicholas to don his Black Hellebore mask again and save Falledge.
Nicholas has no help this time as Kiya gains possession of his love Julianna's body and brings the soul of Justina, Nicholas's high school sweetheart and Julianna's twin, with her. Despite himself, Nicholas is torn between the sisters. If he can't stop the fiends from taking over the world and destroying humankind, he'd never be able to find lasting, true love.
Add it on Goodreads! https://www.goodreads.com/book/show/21912639-white-hellebore
About the Author: Nicole Zoltack loves to write in many genres, especially romance, whether fantasy, paranormal, or regency. When she’s not writing about knights, superheroes, or zombies, she loves to spend time with her loving husband and three energetic young boys. She enjoys riding horses (pretending they’re unicorns, of course!) and going to the PA Renaissance Faire, dressed in garb. She’ll also read anything she can get her hands on. Her current favorite TV show is The Walking Dead. To learn more about Nicole and her writing, visit http://NicoleZoltack.blogspot.com