|"Keep Your Eyes Open" - NARA - 513956 (Photo credit: Wikipedia)|
Opportunities to promote and market your wares and services are all around you. If you don't keep your eyes open and your mind in tune you can miss out on many good chances that are worth pursuing. What's worse is when you know an opportunity is there and you refuse to look at it. Fear, shyness, or even arrogance can cause you to purposely ignore what is right in front of you. Not a good plan.
Sometimes you might not recognize the opportunity when it is right in front of you. That is why you need to watch and listen carefully and take a creative marketing perspective on everything. The smart marketing mind can turn just about anything into opportunity. You have an imagination so use it for marketing creativity.
Be on the lookout for coming events that you can use for promotional purposes. Civic groups and libraries are often looking for interesting speakers. Hone your presentation skills and come up with a program that they can use. You fill their need and it gives you an opportunity to promote yourself and your product.
There are always street fairs, conferences, seminars, or other events where you might be able to volunteer your services. Often you can even get paid. If there is a promotional potential in doing something then look into it. You might be a bit nervous at first, but your sense of boldness will usually increase the more you make contacts.
Always keep in mind that your success mostly will depend on what you do. If you do nothing then there is likely to be no result. Stop focusing inward and look around you. Answers and ideas are everywhere. Take advantage of what's out there and stretch your mind to see opportunity where none initially seemed apparent.
Are you observant about what's happening around you? Do you have a tendency to find opportunity in expected situations? What is something that you have taken advantage of that garnered you marketing exposure?