My father used to tell me stories about how when he was a kid he and his friends would go to the movie theatre on a Saturday and, for a nickel or a dime, spend the afternoon watching cowboy movies. He might have mentioned the stars of these movies, but if he did the names never really registered with me.
I had grown up with Hopalong Cassidy, Roy Rogers, and Gene Autry-- the cowboys that were on early television. Then later I might have watched Wagon Train, Gunsmoke, or Bat Masterson. The cowboy stars of my father's day had fallen out of favor in the early network television days and had been replaced with the new guys in town.