|open your eyes (Photo credit: AlicePopkorn)|
Whether it be marketing and promotion or anything else in life, don't ever lose your sense of wonder. Don't be afraid to ask why, what, and how. The more you understand about how things work, the better you can get a grasp on what does work.
If others have blazed the trail before you then utilize the knowledge they have gained. When you experiment keep track of outcomes to see what was effective and what was not worth the effort you put into whatever it was that out you tried. Don't merely accept the surface observations, but analyze and dig deep to see if you can unravel the answers to whatever questions have arisen from the outcomes of your efforts.
When you fail, wonder what you could have done differently. When you succeed, wonder why your efforts were successful and what you can do better next time. A sense of wonder inspires curiosity. When we are curious we want to know why things are as they are and how we can continually improve upon what we are doing.
Don't ever stop asking why. Don't ever lose your sense of wonder.
If you missed the posts for the What Works? Online Marketing Symposium you might want to go back when you have the time to review some of the great posts that are linked on the list at my post. Several bloggers offered some advice and related their experiences with marketing.
We intend to put together another Online Marketing Symposium in the future. Be watching for more information.
Why are you afraid to get out there to promote yourself? Why have some of your promotional efforts fallen short? Why do you repeat the same mistakes? Why have you succeeded when you did?