|Listen, Understand, Act (Photo credit: highersights)|
Often we may make mistakes or go into something with inadequate preparation because we don't understand what we're dealing with. Looking inward to understand ourselves and looking outward to understand the marketplace and the world in general can help us to avoid wasting a lot of time, effort, and money. Observing and absorbing as much as we are able will arm us for readiness when we are called to action.
My biggest mistakes in the past have been relying on my own intuition and taste. I've gotten excited about a project and jumped right in without fully doing the research to find out how much of a need there was for the product I was promoting or if I was promoting it in the best way. Groping my way blindly through promotion has been a recipe for big failure. Just because I believe in my big dream doesn't mean that everyone else will care about it.
It's important to understand that not everyone likes what you like and if there is not a strong market in place ready to receive what you have to offer, you will have to create that market yourself or adapt what you have for the market that is there. Promotion is often an experiment. You've probably heard the term "test market". That's what you might have to start with.
We can't be expected to know everything there is about marketing and promotion. And even when we think we know something, we find out that what we thought we knew doesn't work in every case. The best we can do is use the knowledge we have and what knowledge we can gain from others. Every promotion is part of a learning process.
If you fail, gain an understanding of the reasons for your failure. And when you succeed take notice of what worked to gain an understanding of things to do when you are ready to promote again. Business is rarely an absolute sure thing. If you understand as much as you can about what you are doing, then you have a better chance of finishing a winner.
Do you do careful research before starting something that is new to you? Have you had a time when what you believed strongly in did not turn out the way you anticipated? What advice would you give to someone who is ready to start promoting something?