|Chesterfield cigarettes ... |
Hmm...Times were different then..
(Photo credit: marsmet511)
Showing off the accolades that you receive from others is not such a bad thing to do. If you're doing it for promotional purposes, it's not bragging or vanity if you're quoting the good things others have said. Many times people are embarrassed when others flatter them in a public forum, but if you believe in yourself and others likewise believe in you then using positive quotes to promote your work makes complete sense.
Businesses need word of mouth buzz and endorsements from customers to attract more customers. If you're marketing a book, a product, or a service, positive reviews can have a bigger effect than any advertising you can do. When somebody says something that particularly stands out, why not use it.
Even soliciting quotes from others makes good sense. If someone who is respected by others is willing to say something good about your product, take advantage of the offer and use their quote in your marketing campaign.
A powerful quote carries more weight than whatever you can say about yourself or what an anonymously composed bit of advertising copy can say. A name behind a quote adds credibility to your marketing campaign.
Do you ever quote something someone else has said about you? Have you ever made a purchase based on the endorsement of a person whose name you recognize? Would it bother you if someone quoted something you said publicly about their product?