Marketing Plan (Photo credit: EmaStudios)
The bottom line of promoting your product is promoting yourself, your image, and your brand. When you come right down to it, it's all about you. It's your reputation on the line and ultimately you are responsible for whatever happens with your marketing campaign.
There are stakeholders in what you are doing and they provide a good support system. You might have agents, publishers, sales people, employees, and anyone else involved in producing and moving your product. Also, family members may be there to boost morale and help you on your road to success. Even loyal customers may be providing you energy to go on. These people want you to succeed and may even be depending on that success. You have a lot resting on your shoulders.
Even if you have others doing most of the marketing for you and they are the best in the business, don't become complacent. It's far better to stop an erring campaign before it gets out of hand and you have a huge mess to clean up. Having a staff, an agent, or any others taking care of your marketing does not absolve you of the responsibility of keeping your image the way you want it to be.
Your marketing is about you and it's your responsibility to see that it's done right.
Have you ever had to clean up a marketing mess? Do you have a marketing strategy in place?
Thank you for your constant comments:
Yvonne Lewis from Welcome to My World of Poetry is the first person to have accepted my Blogging from A to Z Challenge in 2010 and she has returned for her third year producing poetry like the pro that she is. Yvonne is a faithful commenter and a dear friend. She is one of the few bloggers whom I have actually met in person.
I don't recall when the blogger who shows up as Yeamie Waffles first started commenting on my blog, but now he visits and comments on my blog and many of your blogs on a regular basis. His blog can be funny, heart-breaking, and thoughtful and often in the same post. Matthew can be found at, where else but, Matthew's Blog and I suggest that you pay him a visit and become friends. He's seems like a nice young fellow and I always look forward to his comments.
Susan Kane has not only been a guest on my Wrote By Rote blog, she is another regular commenter on all of my blogs. Now I'm going to head over to Susan's blog The Contemplative Cat. She's says she's got a surprise waiting for me on her Y post. It's been my dream to be on Susan's blog--I must be dreaming!