Lincoln Beachey, in his business suit he wore for flying (Photo credit: Wikipedia)
Seeing Is Conceiving
In show business, stage performers are advised to learn how to sell their acts. In other words, when they're in front of the audience they need to do whatever it takes to please and entertain their audience. Performers are selling themselves to their audiences in hopes of maintaining an image that will make them more appealing to their public.
Whether we are going to a job interview, a first date, or some other situation where image can make a difference, we want to make good first impressions. A product with good packaging will stand out more than the one in the plain brown wrapper. Attractive art work on a book cover might be just the thing to cause the browser to pick that book up to learn more about it.
Likewise you should look like the role you're being expected to play. If you're being hired to be a birthday clown and you show up in a business suit then you'd better be darn unique, funny, and entertaining if you want to keep getting hired. The point is either fulfill the expectations of others or make your image work for those with whom you are dealing. Looks may be superficial, but they're often the first level by which you are judged.
Make It Real
Looks are easy, but actually playing the part may be more difficult for some of you. Determine who you are or want to be and play the role accordingly. You want to impress others and not depress them. You shouldn't do things to offend or upset those you are trying to sell yourself to unless that's your shtick--and that's rarely the case.
Practice smiling and being attentive to others. Be interested in your customers--it will make them feel good about you and you might learn something. Come across as genuine, sincere, honest, and trustworthy. You want to be someone who others will like and find dependable. When customers believe in you, they will feel more confident about whatever it is you are trying to market.
Leave a Good Impression
If you've done a good job at selling yourself, people will remember you. Building and maintaining a good reputation is part of your sales job. It's an ongoing process. If your client base likes you well enough, you can even survive shortcomings if they happen. We're all susceptible to a bad day now and then and when you have solid loyalties established they will usually be very forgiving if you acknowledge mistakes and failures. Don't let pride or resentment get in your way. Your goal is to strive to do better and your customers should have faith in you. It's your responsibility to give them reason to believe in you and for them to want to believe in you.
Some blogs that I'm Sold on:
Spunk on a Stick is L. Diane Wolfe's forum for presenting what she's learned as a professional in writing, speaking, and promoting. Diane presents vital information in her own spunky style.
Then there's the blog that asks the question: What does Little S have to say today? In fact that's the name of Sylvie's blog. And if you want to know what Little S has to say then you'll have to go over there and find out.
If you want to read about food then head on over to Sheila Scribbles. Sheila doesn't always talk about food but that's her topic during the A to Z Challenge. And who doesn't like to talk about food?
What are some of the things you do to sell yourself?