Anything worth doing takes effort. Marketing is work. To effectively move product, good marketing strategies must be engaged. To get what you want requires your time, energy, and persuasive power. The better your efforts the better the potential results.
Not all efforts are rewarded and sometimes what seems like a good idea doesn't turn out as well as you expected or hoped. That doesn't mean giving up. Part of your effort includes evaluating your processes as well as the end results.
Even if someone else does most of your promotional work for you, that doesn't let you off the hook. You need to be co-operative, available, and interactive. Communicate what's working and what's not. The biggest failure in relationships is due to lack of communication.
Is you marriage feeling a little shaky? Talk about it. Is your book not selling? Discuss it with your publisher or whoever else has a vested interest. Are your employees unproductive and unhappy? Have a meeting to see what's on their minds.
Whether selling a product, pushing an agenda, or persuading a partner, you've got to put in some effort to make things happen. Marketing involves creating an awareness of your product and building reputation. Success is an ongoing work in progress that never ends.
Deserving an E for Effort:
Ron Easton at Dads Unlimited: When I was putting together the promotional build-up with Reflections posts and guest posts on the A to Z Blog prior to the sign-ups, Ron stepped up with his unique efforts in creating an A to Z Reflections video. This was the inspiration for this year's video contest. Ron assisted me in putting some of the finishing touches on the criteria for video entries. He's been also putting forth some great efforts on his new improved approach to blogging. Great effort Ron Easton!