Coca-Cola Water (Photo credit: @mjb)
Critical acclaim is something you have to earn, but if you've got it why not flaunt it. Even if you haven't gained the acclaim, but you believe you're good enough and the right people have reinforced that for you, why not take it to the next level?
Commercialization is often perceived as a bad thing. This is something a lot of artists should try to get over if they are trying to sell product. Even an author of literary fiction, serious poetry, or scholastic non-fiction needs to think in commercial terms if they want to sell their products for money. Stop looking at all commercialization as tacky glitz and clamor, and see it as merely a process of creating attention for whatever it is you want to deliver.
Producers of consumer goods and providers of service know the importance of using commercialization to build business. Those of you who are in the arts need to consider whether you're in it to make a living or otherwise. If it's otherwise then have fun, but it's the former then start thinking with a business mind.
Don't compromise your values to obtain what you want, but accept that you need to take action to reach your market. Commercialization doesn't have to be crass or in your face. Adapt your marketing campaign to reach your desired target audience.
If you've produced something that's worth having then realize that you or somebody is going to have to sell it. Selling is an action that can take many forms, but those actions all fall under commercialization.
A blog to C:
Club Creative Studio looks like a blog that might endorse the concepts of commercialization.