Advertising -- ABC's of Marketing

Badge art by Ada Z from Collagepodge.com

       Advertising is an integral part of promotion.  Typically advertising is  paid for or at least requires some sort of investment in materials.  The purpose of advertising is to create awareness of what I will refer to as product throughout this series.   The advertising also provides knowledge, branding, intrigue, and hype.

       For the A to Z Challenge I started a blog devoted to the event and gave the event a name that was easy to remember.   In November I enlisted the creative skills of artist Ada Z to develop a logo that we could use as a badge to be used on the A to Z Blog and for participants to use on their own blogs to identify them as part of the A to Z community.   This event has been being advertised on the A to Z Blog, the blogs of the Challenge co-hosts, and many of the blogs of participants.  All advertising in our case has been free.

        If you are an author or a creator of some unique product you will need to resort to various forms of advertising in order to get your name out in the public eye.  This is likewise true if you are a business owner or even involved in an organization such as a church or social service provider.

         Free advertising is nice but not always easy to get.  In order to get your product before more people you will need to decide on an advertising budget.  Start small and choose your advertising platforms wisely.  Do as much research as you can before making a decision so you don't squander your budget in useless places.

My Letter A honoree is Ada Z.   

         Ada Zdanowicz is an multi-media artist in New Jersey.  Her specialties are collage and video.   She can be found at her website collagepodge.com.  Thank you Ada for the A to Z logo, promo video, and other additional help you have given to the A to Z Challenge.

A also stands for Alliterative Allomorph:

At her blog Alliterative Allomorph Jessica Bell will be having a drawing every two days during April.  She will be pulling lucky winners from the comments on her posts.  Be sure to stop by her blog and also visit her music website.

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• A number of Techniques to generate From Your Web site Employing Advertising (boldstate.com)
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11/11/11: An Eventful Day

        And what could be more eventful than a major book release.  What book?  Do I really need to tell you since it's all over the place.  But I'll tell you anyway.  Today is THE day to help Jessica Bell's debut, STRING BRIDGE, hit the bestseller list on Amazon, and receive the all-original soundtrack, Melody Hill: On the Other Side, written and performed by the author herself, for free!



All you have to do is
purchase the book today (paperback, or eBook), November 11th, and
then email the receipt to:

jessica.carmen.bell(at)gmail(dot)com


She will
then email you a link to download the album at no extra cost!

To purchase the paperback:

Amazon USA

Amazon UK

To purchase the eBook:

Amazon USA

Amazon UK

To listen to samples of the soundtrack, visit iTunes.

If you are
not familiar with String Bridge,
check out the book trailer:

Rave Reviews for String Bridge:

“Jessica Bell’s STRING BRIDGE strummed the fret of my
veins, thrummed my blood into a mad rush, played me taut until the final page,
yet with echoes still reverberating. A rhythmic debut with metrical tones of
heavied dark, fleeting prisms of light, and finally, a burst of joy—just as
with any good song, my hopeful heartbeat kept tempo with Bell’s narrative.” ~ Kathryn Magendie, author of Sweetie and Publishing Editor of Rose & Thorn Journal

“Poet and
musician Jessica Bell's debut novel String Bridge is a rich exploration of desire, guilt, and the
difficult balancing act of the modern woman. The writing is lyrical throughout,
seamlessly integrating setting, character and plot in a musical structure that
allows the reader to identify with Melody's growing insecurity as her world
begins to unravel … String Bridge is
a powerful debut from a promising writer, full of music, metaphor, and just a
hint of magic.” ~ Magdalena Ball, author of Repulsion
Thrust and Sleep Before Evening

“Jessica Bell is a brilliant writer
of great skill and depth. She doesn't pull back from the difficult
scenes, from conflict, pain, intensity. She puts it all out there, no holds
barred, no holding back. She knows how to craft a scene, how to develop
character, how to create suspense. This is an absolutely brilliant debut novel.
I look forward to reading her
next novel, and next and next.” ~ Karen Jones
Gowen, author of Farm Girl, Uncut Diamonds and House of Diamonds

Connect with Jessica:



String Bridge: http://www.stringbridge.com/

Goodreads: http://www.goodreads.com/jessica_bell

Website: http://www.jessicacbell.com/

Blog: http://thealliterativeallomorph.blogspot.com/

Facebook: http://www.facebook.com/author.jessica.bell

Twitter: http://www.twitter.com/MsBessieBell

Publisher: http://www.luckypress.com

Please TWEET and/or FACEBOOK this post using #StringBridge!


       Okay now let's get busy and buy some books so you can tell people that you know a best selling author!




        Scheduled for next Wednesday November 16th!!!  
 I'll have a very special guest post especially for all of you NaNoWriMo writers.    Lani Diane Rich holds the honor of being the first unpublished author to have her NaNo novel published.  Her novel Time Off for Good Behavior was written in the NaNo event of 2003 and scored her an agent and a two book deal with Warner Books.   She's published seven novels since that first success, including two more written during NaNo--proof that NaNo can result in product that doesn't end up on the shelf in the closet.  Lani will be providing some encouragement and inspiration as we head to the downhill side of November.  Don't miss this extra special visit from Lani Diane Rich.




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