A blog run by UPS or the Postal Service might have a lot to say on the topic of delivery, but that's not exactly what I'm referring to in this blogging element. One more function of blogging that we will consider is "Delivery" --messages, the goods, the news--we are all delivering something to our readers.
When we receive a package or letter in the mail it can be quite exciting once we've determined it's not just more junk from advertisers. Something that is nicely packaged entices us to look inside to see exactly what it is. What a delight when it is something that we enjoy, find interesting, or from which we might even be enriched.
Each new blog post that you produce should deliver something that your readers can use or will enjoy. As you prepare your post keep in mind how your readers will react when they open up your blog to find that post. Even the most mundane seemingly nonsensical topic can be presented in such a way to give it a relevance that a reader can respond to and will be affected by in some positive way.
If you keep delivering quality--or at least fun and entertaining--goods, then your readers will return for more and maybe even share your post with others. Avoid lazy sloppy posts or piling on excessive marketing or haranguing tirades. Overly long posts can be tedious--divide those into smaller posts when you have a lot of text or images to share. If you're a blogging star or if this is what your following expects then maybe you can get away with this, but most of us can't do that. Readers don't have the time and patience for the most part.
It's a crowded market in the blogosphere and we'd all like some precious time with readers. Sometimes the shorter post can deliver the most powerful punch.
Some other "D" blog themes can be about dreaming, debate, development, or even dogs. What are some blog subjects that you can think of starting with the letter "D"? How do you typically handle long blog posts as a reader and in your own blogging?
