Every ending doesn't have to be happy. Real life is like that. But it is nice if there is a ray of hope somewhere in the future. It's better not to dwell in Downerland all the time. If your whole world is negativity then you're eventually going to kill whatever audience you have if you ever managed to acquire any audience in the first place.
Negativity and depression is tedious and tiring for both you and those who are around you. Happiness instills an inner peace and an outward energy which in turn encourages hopefulness. A positive outlook needs to start with you before you can pass it on to others.
Say for example you are going for a job interview or trying to make a good impression on someone with whom you'd like a relationship, you'd most likely start with a smile and a pleasant demeanor would you not? This is the basis of good marketing. And it goes beyond first impressions. You don't always have to be bubbly or sugar-coated, but a positive nature will draw people to you.
Most marketing focuses on the happy side. The marketer typically sets out to show how what they're offering can bring happiness. Generally speaking, people are looking for something that will inspire happiness within them and fill them with hope for a better tomorrow. Even if only a temporary fix is being offered, the goal of good marketing is to suggest that the answer to finding hope and happiness is at hand.
Battle of the Bands winner
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Since my most recent Battle of the Bands coincided with opening day of the Blogging from A to Z April Challenge, it's not too surprising that I had a record number of votes for this contest. However I was a bit surprised by the outcome. I fully expected a rout by the venerable Fab Four. It did not happen.
As I had expected the Beatles version of "Act Naturally" was the over all more preferred with 45 total votes including my own. I've been a long time fan of the Beatles and Ringo was the first one I ever heard perform the song "Act Naturally". I prefer the skiffle band country sound that their version has--the instruments sound better to me and I enjoy the vocals more. Buck is good, but the Beatles are my preferred taste in music.
Now Buck Owens did not get totally trounced in the contest. His version ended up with a very respectable 38 votes--far more than I had anticipated. Owens always came across as a pretty likeable guy to me so I'm glad to see him get the respect that he received from the voters.
Final tally for "Act Naturally": Beatles 45 votes to Buck Owens 38 votes.
Next Battle of the Bands comes on Tuesday April 15th. Hope you'll visit and vote again. I'll be once again tying the song I use into my A to Z theme of Promotion and Marketing.
Do you have a positive feel about yourself or whatever it is you are marketing? Do you feel that you could be contributing to another's sense of well-being and happiness with your product or yourself? Can you think of some examples where the negative approach works best?
