A marketing campaign is unlikely to be successful if the outreach is limited. If you stuff your promo message in a bottle and throw it into the ocean waiting for someone to find it, you might be waiting a long time and there's a good chance that it will never be seen. The message you want to send out to the marketplace needs to be one that will be seen by the largest possible audience. Also the message has to have impact to be effective.
You can buy advertising if you've got the budget, but in many cases that budget will be small. To get the most mileage for your marketing dollar be sure to have a decent press kit or at least send out press releases to the sources you think might be most apt to use them.
Make contact with people you know to see if they can help. If your sister has a friend who has a cousin who has an in-law in the radio business see if you can snag a radio interview. In other words enlist the aid of those who could possibly be of any help to you.
Be willing to try innovative experiments to deliver your message, but be sensible as well. Most people will never hear of you or your product if you don't take action to get the word out to them.
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Battle of the Bands: Message In A Bottle
A message in a bottle might not be a good marketing tactic, but it makes for a nice romantic story. It is also is the basis of the classic song written by Sting. This Battle of the Bands pits two different versions of "Message in a Bottle" in contest to decide on the readers' favorite.
This is another edition of the twice monthly feature The Battle of the Bands. First conceived by Faraway Eyes at Far Away Series and joined by Stephen T. McCarthy at Ferret-Faced Fascist Friends, I've been also joining in the Battles on the 1st and 15th of each month to add my own twists on the musical mix. Others join in now and then--you will find some of those blogs at the end of this post--and you are welcome to stage your own Battle as well--just let us know in the comments so we'll come visit your contest.
Here's how it works: You listen to the song versions we offer on our sites and for each battle you vote for your favorite version in the comments and let us know why you picked that version. Winners of each Battle will be announced on each site sometime next week. I'll announce mine on Tuesday April 22nd. Fun, easy, and even a bit educational. So let's get started:
The Police "Message in a Bottle" (1979)
This song first appeared on Reggatta de Blanc, the second album by the Police. Sting has been quoted as saying that this is his favorite Police song.
John Mayer "Message in a Bottle" (2003)
Next a more mellow take by singer/guitarist John Mayer.
Now Vote!
Which version do you prefer? Tell us in the comments and let us know why you prefer this version. Then visit the other Battle of the Band participants.
Here are some other bloggers who may or may not be participating in the Battle of the Bands:
Faraway Series
Ferret-Faced Fascist Friends
Your Daily Dose
DiscConnected
Donna Hole
SteveIsHungry
What are some of the ways that you've delivered marketing messages? Have you ever helped someone else spread the word about their product or cause? Do you still read newspapers?
