This Is Me--2024 A to Z Theme

My A to Z Themes in the past have covered a range of topics and for 2025 the theme is a random assemblage of things that are on my mind--or that just pop into my mind. Whatever! Let's just say I'll be "Tossing It Out" for your entertainment or however it is you perceive these things.
Showing posts with label E-book. Show all posts
Showing posts with label E-book. Show all posts

Wednesday, September 12, 2012

Marketing Trends Then, Now, and the Future: Guest Hijacker Renée Pawlish

          I don't know about you, but I never get too much info about marketing.   My guest hijacker Renée Pawlish knows a thing or two about the topic and is here to share.  

The Ever-Changing Face of Marketing

I’ve been an independent author for a little over a year now and I find that this new age of publishing is exciting, hectic and ever-changing.  When I first came on the scene, John Locke and Amanda Hocking were the indie authors everyone was talking about, wondering how those two had such phenomenal success.  I had just published Nephilim Genesis of Evil and was hoping to be discovered as well.  So what’s happened since the summer of 2011 and what might happen in the future?

First, don’t expect to have the same kind of success as Locke or Hocking.  Locke was a marketing person before he started writing and he had a lot of money to throw at his marketing efforts (he’s also admitted to buying over 300 mostly positive reviews for his first few books, and that helped him suddenly sell well).  Hocking created a zombie-based blog tour that helped her sales.  Both of these approaches won’t work well now.  There is too much negative press about independent authors, Amazon and reviews right now, so don’t think about buying reviews.  And in my personal opinion, most blog tours don’t work either because lots of indie authors are doing it.

Twitter is next.  Does it work for marketing?  Yes, at least it has for me, but not like it did for some of the first adopters.  There are tons of indie authors using Twitter so it’s lost some of its effectiveness.  Authors need to be active on social media, but it’s important that you know your audience so that you can target your audience with your marketing efforts.  And social media is, well, social, so you don’t want to just market your books.

What worked a month ago (or a week, or day) may not work now.  How many have tried KDP Select, using free days to try and bump book sales?  Those that were in the program in the first couple of months saw great success, but in March Amazon changed its algorithms and how it weighs free versus paid books, and it’s much harder to get any real sales jump.  Sure, it happens for some, but not like it was in the golden first few months.

So what does the future hold?  Who knows?  I hear rumblings that Amazon expects another year of great ebook sales, especially around the holidays, but then ebooks sales are expected to level off.  I don’t see print sales going away anytime soon, so I continue to offer all my books in paperback and ebook format.

KDP Select is dead, at least as a great marketing machine for indie authors.  I think the next big thing may be with Apple or other e-reading formats.  Barnes and Noble might at some point get its act together and be a force for indie authors.

One thing I do know, and this is echoed by many successful authors: keep writing and keep publishing.  The more books you have available, the more sales you generate.  I now have nine books available and I do find that people will like one of my books and they come back for more.  That’s flattering for me, but it also keeps me motivated to keep writing more (that, and that I love writing).

So keep writing, stay on top of marketing trends and keep pursuing your dreams.


Author Bio:
Renée Pawlish is the award-winning author of the bestselling Nephilim Genesis of Evil, the first in the Nephilim trilogy, the Reed Ferguson mystery series (This Doesn't Happen In The Movies, Reel Estate Rip-off, The Maltese Felon, and the short story Elvis And The Sports Card Cheat), The Noah Winters YA Adventure series (The Emerald Quest), Take Five, a short story collection, and The Sallie House: Exposing the Beast Within, a nonfiction account of a haunted house investigation.

Ren
ée has been called “a promising new voice to the comic murder/mystery genre” and “a powerful storyteller”.  Nephilim Genesis of Evil has been compared to Stephen King and Frank Peretti.

Renée was born in California, but has lived most of her life in Colorado. When she's not hiking, cycling, or chasing ballplayers for autographs, she is writing mysteries, thrillers and horror. She loves to travel and has visited numerous countries around the world. She has also spent many summer days at her parents' cabin in the hills outside of Boulder, which was the inspiration for the setting of Taylor Crossing in her novel Nephilim: Genesis of Evil.

Visit Renée's website http://www.reneepawlish.com or her blog http://tobecomeawriter.com.

Amazon link for books:

       What has worked for you?   Where do you think the future of marketing will go?    Do you agree with Renée's assessments?

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Monday, July 23, 2012

Are Ebooks the way of the Future?: Guest Hijacker Clare Dugmore

           Since I'm busy in Orlando, Florida today, I'm going to let today's guest Clare Dugmore just jump in and take over!

       First of all, I'd like to say a huge thank you to Arlee for having me on his blog. I'm sure myself, and anyone else who has hijacked the blog, appreciates the opportunity to reach so many people on such a large platform. Thanks, Arlee!

       I thought long and hard about what I was going to post about today, as there are many topics I could have discussed. I seriously considered using today's post as self-promotion, and sharing an excerpt from my current work in progress Sibylline Nights. I ultimately decided against it, figuring if you want to know more about me, my writing and my novel, you can check out my blog.

       Instead, I wanted to discuss a topic that would generate some debate and get everyone talking. But what topic to pick? The pros and cons of self-publication versus traditional publication? My personal feeling about Fifty Shades of Grey, and its impact on literature and the publishing industry?

      In the end I settled on a subject that has been on my mind for the last few months, ever since a discussion with my brother-in-law, and something I've been wanting to talk about for a while now.

Are Ebooks the way of the Future?

       A few months ago, when I was in the market to buy an e-reader, I asked around my fellow readers and book lovers to get their opinions on digital reading.

      While a lot of people said it was good that you could store so many books on an e-reader, the overwhelming response was that nothing will ever beat the feel of paper books. Then I bought my e-reader.

       I don't think I'll ever buy a paper book again! The only thing I miss about paper books is being able to read in the bath.

       Maybe I'm just more digitally minded (I also don't keep 'hard' copies of photographs, all my memories are digitally stored on my external harddrive), but for me, e-readers tick every box, and have opened my eyes to new avenues of reading I've never considered before.

       The first time I experienced digital books triumphing over paper books was on May 24th of this year. I was eagerly waiting the final installment in The Secrets of the Immortal Nicholas Flamel series, The Enchantress. I was especially excited, because for the first time in the series' history, the UK release date was just two days after the US release date – as opposed to previous years, when the UK release date was around two months after the US date – meaning that I could read along at the same time as a friend in America, whom I'd shared the series with. We both enjoyed discussing aspects of the book, and it was always frustrating to have to wait two months before I could share her joys and woes over what had happened.

      On the morning of  May 24th I went to my local shopping centre – and let me tell you, it's no tiny town square with a handful of shops. It's home to over 250 shops, a cinema, a food hall including  various fast food restaurants, and has a parking capacity of 10,000 spaces – and straight to Waterstones (a UK book retailer that has 296 stores and employs around 4,500 staff in the UK and Europe).

      After looking in the Young Adult section, the children's section, the fantasy section and the general fiction section, I went up to the cash desk.

      "Do you have The Enchantress by Michael Scott, please?" I asked the member of staff.

      After looking up the details on the computer, she informed me that no, they didn't.

      I was disappointed, but not disheartened. Determined to get my book, I made my way to WH Smiths (one of UK's largest retailers of books, stationery, magazines, newspapers, and entertainment products, who invented the ISBN catalogue and has over 16, 000 employees in Europe). Once again I was politely told they didn't have it.

      My disappointment growing, I checked in both ASDA and Sainsbury's (UK supermarket chains, with 525 and 1000 stores respectively), but neither had the book.

      I was shocked.

     I knew The Secrets of the Immortal Nicholas Flamel series wasn't a global sensation like Harry Potter, but I thought since the series has been printed in 20 languages, is available in 37 countries, and featured in the Top Ten on the New York Times Children's Best Selling Series list, that a shopping centre the size of the one I was at, with two large book retail chains and two supermarket chains, would have somewhere for me to buy The Enchantress.

      Feeling let down, I made my way home, and that's when the alternative hit me. I could buy the book online – perhaps if I was really lucky, it would even be delivered before the weekend.

      While comparing prices on Amazon and Play, I noticed that Amazon offered a digital version of  The Enchantress, and it was cheaper than the paper version. The added bonus, it would be delivered to my tablet computer instantly. I was sold. Never again would I need to worry about different release dates, not being able to get to the shopping centre, books being out of stock, or dodgy delivery times.

      I could have any book I wanted, whenever I wanted, with just a few taps of my stylus.

      I downloaded The Enchantress to my tablet, enjoyed it immensely, and that's when I started to discover all the other fantastic benefits of digital books.

     While reading, I came across the word chitin – I'd never heard of it before, and curious I highlighted the word, intending to copy it into my web browser. As I copied it, something amazing happened. Up popped a little bubble entitled New Oxford American Dictionary, and gave me the following definition: chi·tin n. [BIOCHEMISTRY] a fibrous substance consisting of polysaccharides and forming the major constituent in the exoskeleton of arthropods and the cell walls of fungi. chi·tin·ous adj. mid 19th cent.: from French chitine, formed irregularly from Greek (see CHITON).

      I was in awe. Rather than having to open up my browser, or log onto a computer, with the inbuilt features of my Kindle application, my tablet could give me the definition of a word as I read the story.

      Later on, I was introduced to the character Xolotl. Interested in the mythology behind the name, I highlighted it. Sadly this time my dictionary had no definition. But, after clicking on the "more" option, I was able to open my browser – from within the Kindle app – and go straight to Wikipedia, where I discovered that in Aztec mythology, Xolotl was the god with associations to both lightning and death.

      Information about character mythology at the tip of my fingers. Never again would I have to be pulled out of a story to look up some details, or try and remember a name once I'd finished the book.

        Having a toddler, I found many other advantages of digital books. I could read without him ripping, chewing or turning the pages, and with an added screen protector, it's was safe from sticky fingers.

        I could also "close" my book with a moment's notice, and not have to worry about losing bookmarks, or them falling out and my page being lost. For you see, digital books have inbuilt bookmarks, and with a tap of my stylus, a page could be "bookmarked" so I could pick up where I left off. Even more impressively, you can have multiple bookmarks, so I could remember pages with passages or parts that interested me, and share them with my friend who was also reading the book.

       The back-lighting on my tablet also meant I could read in bed, in the dark, without the need for a lamp – something I'm sure whoever shares the bed with you would appreciate if they're trying to sleep while you read.

       I've found since having the Kindle app, I'm reading more books, because digital books feel more accessible to me. I certainly can't go to the book store in the middle of the night when I have insomnia, or walk around Waterstones in my pyjamas. I can, however, browse the Kindle marketplace both at 2 a.m in the nude if I choose.

      Not only that, if a book looks interesting but I haven't quite made up my mind about it, I can scroll down the page, and read reviews by others who have read the book. I can even download a sample of the book (how much of a sample varies from author to author) free of charge.

      The variety of digital books compared to paper books seems a lot more too, as many independent authors are self-publishing exclusively as e-books. Some are even free, or cost less than £1. While people may argue the quality of an e-book that costs nothing, I won't. I'm not going to gripe over a few typos if I didn't pay for it, and the story keeps me entertained for the weekend.

      There's physical storage advantages to digital books too. I live in an apartment, with very limited space and two children who have a lot of toys. My beloved books now take priority behind buggies, racetracks, play-sets, action figures and countless other things. My current bookshelf is very pressed for space, with books stacked on top of each other, and squeezed in where ever possible. Not to mention the countless tomes I have stored away in cardboard boxes and cupboard boxes. With digital books, your only limit is your memory card, and with external cards and harddrives, that amount can be increased at any time.  Plus you don't have to worry about damage from dust, damp or booklouse who look to burrow into you books, and eat it from the inside! With digital books, if you're unlucky enough to loose or damage your memory card, you can just download a book again. Once you've bought it from Amazon, it's yours for life.

     It makes travelling with books easier too. I currently have a Kindle app on my desktop computer, my laptop, and my tablet. If I wanted to, I could also install the Kindle app on a computer at a friend or relatives' house, and access my library there. I can take my whole book collection with me, where ever I go.

     People have said digital books "ruin" the experience of reading, but for me their invention has actually heightened it.

     Before I end this post, and open it up to others, I wanted to mention one digital book very close to my heart.

      On August 6th 2012 a very close friend of mine, Kyra Lennon, is releasing her début novel, a contemporary romance titled Game On. Without the invention of digital books, she might not be releasing her story now, as she'd be going through the process of querying, getting an agent and then submissions for publishers (I'm not going to argue the pros and cons of self-publishing versus traditional publishing now. That's another post for another time). Suffice to say, Kyra weighed the options, and wanted complete creative control over her novel, something digital books offered her.



If you're interested, here is the synopsis for Game On:

After swapping her small town life to work for a top U.S soccer team, Leah Walker thought she could finally leave the ghosts of her past behind. However, when she meets serial womanizer, Radleigh McCoy, the memories of her old life come swarming back, and she is forced to ask herself whether she has really changed at all.

Details of the forthcoming blog tour can be found here.

       And that's me done. Thank you again to Arlee for having me, and thank you to everyone who has stuck with me for the whole post. I hope it generates some interesting debate, or at least makes you think a little harder about digital books, and what they mean for the future of publishing.

**

About Clare Dugmore:

I'm an almost thirty aspiring writing from the West Midlands of England. I live with my husband and two sons. My current work in progress, which is in the first round of edits, is a contemporary fantasy: Separated at birth, triplets Esmee, Maggie and Nola are reunited by their new magical abilities. Even with the Paraphysiology Intelligence Division hunting them, they choose to oppose magical terrorists intent on eradicating those without abilities.

For about me, my writing and my novel, you can check out my blog.




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