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| P1040749 (Photo credit: 150hp) |
You've probably played "Peek-a-boo" with babies or little children. They delight in the element of anticipated surprise and revel in the attention they receive. Good marketing entails audience involvement with the added element of expectancy. Let the marketing audience sense that something is coming and then use their sense of anticipation to "surprise" them. If your targeted audience is having fun with your promotional campaign then you have a better chance of winning them over to your side.
With more on this concept I'm joined once again by Nicole Zoltack who is currently promoting the upcoming release of her book White Hellebore.
Peek-a-boo Promoting
Marketing
isn't always fun and games, but it can be.
Sometimes
less is more. One way to lure people into your cover reveal is to do one
atypically, such as to stretch it out by revealing a few puzzle pieces over a
couple of days before revealing the cover in all of its glory.
Sneak
peeks, deleted scenes, anything behind-the-scenes work well to get a reader
hooked with your story. You want readers to be invested in you and your story.
Look at the special features on DVDs. Those bonus features can spark ideas for
ways you can up your ante with marketing, making it fun for both you and
potential readers.
Just
make your games creative and catchy and soon everyone will be playing
peek-a-boo with you.
What
marketing games have you tried or want to try for your next book release? Do you like promotion related contests? Can you think of a "Peek-a-boo Promotion" that you've seen used as a marketing strategy?
Take a Peek at White Hellebore
BLURB: After destroying Skull Krusher, Nicholas Adams thinks
Falledge is safe and becomes a security guard at the museum, watching a
valuable statue. Unfortunately, the Egyptian statue houses the soul of a
scorned witch, biding her time to have her revenge on the descendants of her
cheating lover.
Kiya the witch isn't the only new foe in town as the drug that
created Skull Krusher has now transformed a scientist into yet another monster,
forcing Nicholas to don his Black Hellebore mask again and save Falledge.
Nicholas has no help this time as Kiya gains possession of his
love Julianna's body and brings the soul of Justina, Nicholas's high school
sweetheart and Julianna's twin, with her. Despite himself, Nicholas is torn
between the sisters. If he can't stop the fiends from taking over the world and
destroying humankind, he'd never be able to find lasting, true love.
Add
it on Goodreads!
About the Author: Nicole Zoltack loves to write in many genres, especially romance, whether fantasy, paranormal, or regency. When she’s not writing about knights, superheroes, or zombies, she loves to spend time with her loving husband and three energetic young boys. She enjoys riding horses (pretending they’re unicorns, of course!) and going to the PA Renaissance Faire, dressed in garb. She’ll also read anything she can get her hands on. Her current favorite TV show is The Walking Dead. To learn more about Nicole and her writing, visit http://NicoleZoltack.blogspot.com
Great post, Good Luck Nicole on the success of your book. I've had a bit of a set back selling mine after all the hard work but I'm not one to give up.
ReplyDeleteIt sounds a wonderful book to read and it deserves all the success I'm sure you'll get.
Yvonne.
I played that game only last week. Lol
ReplyDeleteThanks for the tips on cover reveals. There is one on the horizon soon for me.
Congratulations, Nicole! DVD extras - that's a good suggestion.
ReplyDeleteHi Nicole and Arlee. I sort of like the idea of being unique with a cover reveal, and using something like puzzle pieces to draw attention to it.
ReplyDeleteI have not participated in any contests, but they seem to be popular with many readers.
I really like your peek-a-boo approach to revealing your book! Thanks, I will definitely have to remember it! Oh and share it with my friends, too! :)
ReplyDeleteJamie Dement (LadyJai)
My A to Z
Caring for My Veteran
Yvonne-- You'll get into the zone. Your book was just released!
ReplyDeleteMiranda -- Good luck with the release!
Alex -- Anymore I'm disappointed if a DVD doesn't have some extras.
Slamdunk - I've won a few books through contests.
Jamie -- Some new twists on cover reveals would be nice.
Lee
It's a tease leading up to the payoff.
ReplyDeleteCongrats on the new book, Nicole.
If I do a kickstarter for my next book, I'm looking at some things like that.
ReplyDeleteNever thought of marketing in terms like Peek-A-Boo, but that is an excellent analogy. Roll out things a little at a time to generate interest.
ReplyDeleteI shared back information on Hurricane Crimes after it was published and will be sharing a deleted scene soon on my blog, but I like the idea of sharing all of that before it's published. My novella 30 Seconds will be coming out later this year, so I'm definitely going to share sneak peaks before the cover reveal. :)
ReplyDeleteSome great points about promotion. I like including what would be out takes in movies. I always love seeing what wound up on the cutting room floor, so I know I'd enjoy what the author deleted in revisions.
ReplyDeleteI've never actually seen a teasing cover reveal.
ReplyDeleteI think a deleted scene is an excellent idea. Writers have so much material that gets cut from a book that some could easily be re-worked as promotion. Resurrect those dead little darlings!
I hope this way of marketing will work for your new book.
ReplyDeleteL.Diane -- Having fun with promotion.
ReplyDeleteAndrew -- You're thinking about Kickstarter? That should be interesting.
Robin -- Had to think of a "P" topic.
Chrys -- It's worth experimenting with.
C.Lee -- Added dimensions can generate more curiosity.
Jennifer -- Maybe we'll see some "Author's Cut" editions of books.
Jo -- Maybe we'll get a report later.
Lee
Such a cute analogy!! Great post!! Congratulations Nicole!! :)
ReplyDeleteI like the way you described it. I'm thinking of some peekaboo things I can do.
ReplyDeleteHi human, Lee,
ReplyDeleteThe alphabet dude is in full swing.
Delighted to see you make note of the adorable Nicole on your adorable site, my human friend. I know here upcoming release is pending. And the one for her book also.
Peek-a-boo, I see you. Quite the pawmoting you got here, Lee.
Pawsitive wishes,
Penny, the friendly host of the Alphabark Challenge! :)
Thank you for letting me take part in your series!
ReplyDeleteMarketing is so important for writers and the more you can think outside the box, the more it will (hopefully) draw in more readers.
Like the way you have explained about marketing.
ReplyDeleteThe cover looks impressive.
Aditi-- Glad you enjoyed it.
ReplyDeleteSusan GK-- Let us know what you come up with.
Penny-- Always good to hear from you. Tell Gary hello!
Nicole -- Thank you for your contribution to my theme. Best wishes with the book release.
Haddock - Thanks for stopping in today.
Lee
This is so great
ReplyDeleteI'll definitely be checking out Nicole's book.
About the only thing that could be construed as "Peek-A-Boo" marketing is that I ran a contest while I was finishing up my novel. I needed a couple of meals for a restaurant scene, so I posted the question on my blog and on Facebook, with the winners being written into the last scene.
ReplyDeleteTwo people won, with one being written in and one receiving a free PDF.
A-Z Challenge at Father Nature's Corner
wonderful post. I loved the plot, sounds very interesting. Will check the book out :)
ReplyDeleteSomething for me to keep in mind and try to apply in my daily activities. I just started doing sales for a job and I feel really clueless most of the time.
ReplyDeleteFe -- Support your fellow authors.
ReplyDeleteGB-- That was a great idea. Gimmicks can be good strategies.
Raj-- Thanks for stopping in.
Maria -- With time and experience new jobs become old hat.
Lee