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Wednesday, January 8, 2014

#IWSG--Ask Arlee: Marketing



First Wed of Every Month         Time again for another Insecure Writer's Support Group day.  For the list visit Alex J Cavanaugh's blog.   My post today is an Ask Arlee question partnered with a shameless promotion of an upcoming event.





Ask Arlee:  Marketing?

Julie said...





All right, here's my question:
How do I find time to do the business/marketing side of writing when I am already working two full-time jobs with the job that supports me and the writing that creates the books?
(I am also starting a garden this year and getting a new puppy... neither of which is negotiable... although I do see some comical dichotomies in those two events. Mental note: must put fences around the garden... or the puppy... or both.) :)

Help!!!  What Do I Do About Marketing?
     Need help with marketing?   Are you able to help others with your marketing knowledge? 
      No need to be afraid of sales, marketing, or promotion.  It's all around us and we are involved in it one way or another whether it be on the receiving end or in some form on the activity side. We market ourselves to others all the time. 
       You think you don't have marketing experience?  Think again.  You have knowledge and opinions about marketing.  You don't need to be an expert, have a marketing degree, or have tons of solid experience in the field.  You have sold or promoted at some point in your life and you have information to share with others.

        



         Let's talk about marketing.  Join us on Monday January 20th when we present the What Works...Online Marketing Symposium.   Tell us what you know--or don't know for that matter.  Ask the questions you need answers to about marketing.  Someone will probably be there with the answer you need.
         You can analyze commercials or ad campaigns you've seen.   Tell us stories about marketing efforts that you've witnessed first hand and describe what happened.  Let us know what you've done with your own promotions or things you've thought about doing.   Everyone has something to say about the subject of marketing.   Hopefully we will start getting a better idea of what works--or what doesn't.
        Don't be insecure about marketing anymore.   Join us in What Works...Online Marketing Symposium.   Sign up now:
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24 comments:

  1. Alex J. CavanaughJanuary 8, 2014 at 3:47 AM

    Put a fence around the puppy - funny!
    Yes, the Marketing Symposium! Great answer. Actually, from that there will be many answers.

    ReplyDelete
  2. KirstenJanuary 8, 2014 at 3:59 AM

    Great Ask Arlee question! That could have been me, except for the puppy ...
    I'll be tuning into the symposium for sure. It seems that it's never too soon to start figuring out how the sell that book of mine once it's finished!

    ReplyDelete
  3. Laura S.January 8, 2014 at 7:15 AM

    I don't have to think too much about marketing yet, but I'm tucking it all away for when I need it!

    Happy reading and writing! from Laura Marcella @ Wavy Lines

    ReplyDelete
  4. L. Diane WolfeJanuary 8, 2014 at 7:35 AM

    All signed up!

    ReplyDelete
  5. Rachna ChhabriaJanuary 8, 2014 at 8:13 AM

    I try not to think of marketing. At the moment I am concentrating on writing.

    ReplyDelete
  6. Pat HattJanuary 8, 2014 at 9:00 AM

    Marketing can be a pain in the butt but has to be done at ones hut

    ReplyDelete
  7. Chrys FeyJanuary 8, 2014 at 9:20 AM

    I am excited for this event! YAY!!!!

    ReplyDelete
  8. StevenJanuary 8, 2014 at 9:48 AM

    Marketing is one of those strange beasts that nobody fully understands. I've studied it on the university level, write about it practically every day, and use it myself and yet in some ways I feel like I know less about it now than I did fifteen years ago.

    ReplyDelete
  9. RobinJanuary 8, 2014 at 11:25 AM

    Look forward to this presentation...

    ReplyDelete
  10. AnonymousJanuary 8, 2014 at 11:28 AM

    Good idea and a good post to read.

    Yvonne.

    ReplyDelete
  11. KimberlyJanuary 8, 2014 at 11:53 AM

    The marketing symposium sounds so cool!

    ReplyDelete
  12. Andrew LeonJanuary 8, 2014 at 12:14 PM

    After seeing the sales numbers of another author from this past year, I'm more convinced I know nothing about marketing. My sales were less than 1% of hers. So, yeah, you should probably ask someone else.

    ReplyDelete
  13. Susan Gourley/KelleyJanuary 8, 2014 at 12:16 PM

    I'm really looking forward to that blog hop. I'll be taking notes.

    ReplyDelete
  14. Arlee BirdJanuary 8, 2014 at 1:18 PM

    For those who think they know nothing about marketing, don't use it, or have nothing to contribute to "What Works...", think again. Marketing is everywhere and we are constantly bombarded by it. You do have an opinion if nothing else.

    Lee

    ReplyDelete
  15. AnonymousJanuary 8, 2014 at 2:03 PM

    All signed up and eager to hop…Thanks, Lee!

    ReplyDelete
  16. shellyJanuary 8, 2014 at 2:49 PM

    It's the time that gets to me.

    ReplyDelete
  17. Sheena-kay GrahamJanuary 8, 2014 at 4:31 PM

    I learn more about marketing my work all the time. At the end of the day you just need to do it.

    ReplyDelete
  18. Jennifer Ruth JacksonJanuary 8, 2014 at 6:36 PM

    Definitely count me in for the symposium! I don't have books yet but you never know about the future. Also, any tips about successful social media would be nice.

    ReplyDelete
  19. Empty Nest InsiderJanuary 9, 2014 at 1:14 AM

    Your Marketing Symposium sounds like a wonderful idea, Lee! I look forward to tuning in for it!

    Julie

    ReplyDelete
  20. Nicki ElsonJanuary 9, 2014 at 7:56 AM

    Ha! I KNEW I didn't have to worry about making a blog plan for 2014 - y'all will shepherd me through the year with plenty to do. GREAT idea.

    ReplyDelete
  21. CynthiaJanuary 9, 2014 at 1:43 PM

    I agree we market ourselves to each other all the time. I think the notion of putting our best foot forward helps us stay polished. If we had no one to impress, we'd be sitting in our sweatpants picking at our cuticles all day long.

    ReplyDelete
  22. Shannon LawrenceJanuary 9, 2014 at 10:28 PM

    I do think people tend to know more about marketing than they think they do. Good luck with the symposium!

    ReplyDelete
  23. JoJanuary 10, 2014 at 6:59 AM

    Good luck with the puppy, what kind are you getting or don't you know? I miss having a dog, but it really doesn't work in an apartment.

    A garden is great to have as well, never managed to grow one ourselves, best we ever did was lots of great herbs.

    ReplyDelete
  24. AnonymousJanuary 13, 2014 at 6:03 PM

    Good luck with the symposium. I hope it is (online) standing room only.

    Leanne ( http://readfaced.wordpress.com/ )

    ReplyDelete

Go ahead and say something. Don't be afraid to speak your mind.
I normally try to respond to all comments in the comment section so please remember to check the "Email follow-up comments" box if you want to participate in the comment conversation.

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Lee