|Climb_Mayan Temple_Coba_Mexico_Sep12 (Photo credit: Ian Halsey)|
Success always starts with a dream. Big dreams can lead to big success just as much as they can lead to big failures. The key is to dream realistically. Daydreaming about fantasies can be fun and have a place in our lives, but those fantasy dreams should not be our main vehicle to use on the road to reaching success.
There's certainly nothing wrong with starting out with a big dream. You might want to start big in order to get enthusiastic. Then you have to put the dream into realistic perspective. Understand how you can make a big dream succeed within your means and abilities.
If it's a marketing campaign you're putting together, you want a decent return on your efforts. You want to get the word out about your product in the most effective way to reach the broadest audience. Do the research to see what has worked best for others and decide if that might be the same thing that could work for you. Enlist the aid of those who are willing to help you. Others want to see you succeed. They are often willing to share in your dream.
Don't dream bigger than your reality. You wouldn't want to lose money on your marketing efforts. If you do invest in marketing try to look beyond the initial campaign to see if you are laying a foundation for future campaigns. Diversify your marketing attempts. If you dump all of your resources into one big advertisement you are taking a risky gamble. Be careful about not spending more on the marketing that you will realistically recoup in the sales of your product. The marketplace may not believe in your product as much as unrealistic dreams can lead you to believe.
Dream big on the first day, then think realistically on the second. Hope for the best, but don't have any expectation that all will turn out as you imagined. You don't get to the top of a mountain by flapping your arms and flying. You have to climb the mountain to get to the top and often it can be a tough climb with many obstacles. You might have to try more than once. Sometimes you won't even make it to the top of that mountain. But there is always another mountain to climb.
Don't ever stop dreaming. Dream big. Dream often. And most importantly be sure to act on those dreams.
Do you give up easily when things get tough? How have others helped you attain a dream? Has there been a time when you invested too much in the pursuit of a dream?