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What kind of dumb unquantifiable question is this? How much does a blog post weigh? Who asks a question like that anyway?
I do--who else? When I've got a lot of other things to think about I might now and then toss out some outlandish question for readers to think about. I've got A to Z blog posts to compose, social media to follow, family issues to be concerned about, and other fish to fry (I'm fixing tilapia for dinner tonight--that is Thursday night of the day I'm composing this blog piece).
But concerning the weightiness of a blog post, I'm not necessarily talking about how many words it contains. A long post can be a lightweight bunch of fluff. A content laden post might have a lot to tickle your mind, but does it leave any lasting impressions? A lot of pictures can make a post look heavy, but what do you take with you after you leave?
A truly heavy post is the one that weighs you down and entices you to think about it for a while. I'm not sure how often this happens. Since most of us are busy with this or that we might not have that much time to ponder ideas from a blog post. We might even need to watch TV or something.
What I'm talking about is like the difference between lugging home a bag of gold bars and a big tote sack filled with fluffy cotton candy. I kind of like cotton candy. It melts in your mouth--you don't even have to chew it. And it tastes sweet and good. You can't eat the gold bars and it takes a lot more effort to carry them. It can be a back-straining sweat-inducing effort. Ultimately though the gold bars are an investment that can pay you back.
Sometimes I enjoy some cotton candy. Or popcorn. Or pudding. Such a pleasure to sit dully in front of the TV watching some mind-numbing show while pigging out on junk food. Escapism in part I suppose. Addiction of a sort from another perspective.
I sometimes strive for blog posts that weigh lot. Not long mind you, but something to chew on. I'd like to think I'm occasionally writing blog posts that are more like the equivalent of a granola bar or a garden salad with a lot of fresh vegetables in it. Something you have to chew on and might be getting some nutritional value from.
Then again granola bars can be kind of like eating that composite wood stuff or maybe a cork bulletin board. Maybe I'd rather write a Three Musketeers bar or one of those chocolate covered marshmallow bunnies they have at Easter.
How heavy do you like your blog posts to be? Would you rather read a cotton candy post or raw carrots and cauliflower? Do you like a blog post that makes you think a bit and inspires you to leave a deeper comment than you typically leave?