Project Damage Control (album) (Photo credit: Wikipedia)
When involved in a marketing campaign, a major faux pas can sometimes occur that requires damage control. Many a politician or other public figure has stepped in a big pile of doo-doo that resulted in a mess that somebody had to clean up in order to salvage reputation.
I have tried to be careful in what I say in my blog so as not to offend readers. I'm frequently afraid that something might slip from my keyboard that might upset someone. In those cases it's up to me to do the damage control since I don't have a person in charge of PR.
Primarily my dumbest moves have come in comments I've made on some blogs that later I regret. Unfortunately I usually am not able to erase those comments and there they stay to be found someday on a Google search. I hope not, but it's always possible. These days I try to be more careful about what I say.
A marketing campaign that is going well can be set back in a big way by an uncontrolled mouth. It's a good idea to watch what you say, but as a back-up plan learning a bit of diplomacy can be helpful too. Damage control is an art to be taken seriously, but I prefer not to have to use it if I don't have to.
For more posts of insecure writers visit the blog of Alex J. Cavanaugh.
"D" blog of D day:
Laura Eno's blog Daily Dodo has been avoiding having to resort to any damage control as far as I know.