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Sunday, April 1, 2012

Advertising -- ABC's of Marketing

Badge art by Ada Z from Collagepodge.com
       Advertising is an integral part of promotion.  Typically advertising is  paid for or at least requires some sort of investment in materials.  The purpose of advertising is to create awareness of what I will refer to as product throughout this series.   The advertising also provides knowledge, branding, intrigue, and hype.

       For the A to Z Challenge I started a blog devoted to the event and gave the event a name that was easy to remember.   In November I enlisted the creative skills of artist Ada Z to develop a logo that we could use as a badge to be used on the A to Z Blog and for participants to use on their own blogs to identify them as part of the A to Z community.   This event has been being advertised on the A to Z Blog, the blogs of the Challenge co-hosts, and many of the blogs of participants.  All advertising in our case has been free.

        If you are an author or a creator of some unique product you will need to resort to various forms of advertising in order to get your name out in the public eye.  This is likewise true if you are a business owner or even involved in an organization such as a church or social service provider.

         Free advertising is nice but not always easy to get.  In order to get your product before more people you will need to decide on an advertising budget.  Start small and choose your advertising platforms wisely.  Do as much research as you can before making a decision so you don't squander your budget in useless places.

My Letter A honoree is Ada Z.   

         Ada Zdanowicz is an multi-media artist in New Jersey.  Her specialties are collage and video.   She can be found at her website collagepodge.com.  Thank you Ada for the A to Z logo, promo video, and other additional help you have given to the A to Z Challenge.

A also stands for Alliterative Allomorph:

At her blog Alliterative Allomorph Jessica Bell will be having a drawing every two days during April.  She will be pulling lucky winners from the comments on her posts.  Be sure to stop by her blog and also visit her music website.
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129 comments:

Hilary Melton-Butcher said...

Hi Lee - I love Ada's art work - it's brilliant and by advertising and promoting her here .. more will find out about her.

Jessica of Alliterative Allomorph is such a clever, poignant writer and musician ..

Wonderful to highlight both of those bloggers ..

Congratulations to you Arlee - you've done such an amazing job encouraging so many to join us - 1600 this year .. that's great news ....

Cheers - Hilary

Kyra Lennon said...

Great first post for the challenge, and an excellent way to highlight some cool people!

You've done an amazing job with A-Z!

Jeffrey Beesler said...

Thank you for reminding us that every writer who wishes to have a career needs to take the marketing into their own hands!

welcome to my world of poetry said...

A most important word Lee, excellent written about,

Yvonne.

lynnelives said...

It's my first year and I'm having fun and learning too.

I love the logo. Would love it even more if I could work out how to put it on my home page (ignore me I'm just shocked at how IT illiterate I am).

Many thanks for starting this challenge. There's over 1500 people all doing the same today. Wandering around looking at some amazing posts all because of your idea and your marketing.

Lynne
@lynneinPborough

YeamieWaffles said...

Awesome way to kick off the challenge Lee, very informative stuff buddy.

Duncan D. Horne - the Kuantan blogger said...

Hi Lee, we are currently advertising our English seminars to be held in May. Hopefully it'll all go well.

This is me, Duncan D. Horne, visiting you from the A-Z challenge, wishing you all the best throughout April and beyond.

Duncan In Kuantan

Cassam said...

You have done a wonderful job.This is my first time and I'm really enjoying it. I know advertising is essential but some blogs I've visited are authors plugging their books by using the first letter as a chance to promote their book. I think if they want to take part their books should not be plugged on the post.

Huntress said...

Jessica is one of my newest followers. Heading to her site now

Lost Star said...

Nice first post!

I love the logo that was designed for the A-Z! Great advertising at that! :D

JennaQuentin said...

As a writer, it's interesting to learn more about marketing and advertising - they play such a big role!
Thanks for sharing. Good luck A to Z-ing!

Dave said...

Wise words.

Even in harder economic times it's amazing how little thought is put into some advertising until it's too late. I've never been involved in a corporate gig that hasn't changed radically on the day and included people in suits running around like headless chickens.

Dave
Dave Wrote This

Jamie Gibbs said...

Hosting the event this year will be no mean feat too! Best of luck to you, and with 1500 signups I think whatever tactics you did definitely worked :)

Jamie Gibbs
Mithril Wisdom

Sarah Pearson said...

A good reminder that advertising isn't a dirty word :-)

Anna Smith said...

Going to check these pees out, thanks for mentioning them. Awesome job with the challenge btw, you're a busy man huh! :)

Universal Gibberish

Retro-Zombie said...

Nice start with Art...

Great start... to the challenge "A" is for Awesome!
Jeremy [Retro-Zombie]
A to Z Co-Host
IZOMBIE: Visit the Madness

Lynn said...

This is an awesome challenge. I visited several blogs that came right after mine. Thanks for tossing it out!

shelly said...

What a great way to start A to Z. Thanks for Ada's info. I'll have to come back later and check it out b/c I'm due into work soon.

Shelly
http://secondhandshoesnovel.blogspot.com

mybabyjohn/Delores said...

Good start Arlee...now I'm off to read some new blogs.

Tracy said...

Ada is one talented lady! I love the logo and aren't we all walking advertisers of something? We wear t-shirts from places we've visited and some of us are 'brand-loyal' so there you go; free advertisers :)

Gregg said...

Great start Lee! Truly amazed at the hard work you have done and how you have made this happen. Thanks. Looking forward to a great month and challenge. cudo's to you!

Charmaine Clancy said...

While releasing MY ZOMBIE DOG, I tried many different forms of marketing and promotion, some free and some pricey - but I've kept a record of what worked well for me and what was a waste. At least I'll be able to share the results with my blog followers.
Wagging Tales

C.M.Brown said...

Arlee,just saying thanks for starting up the A-Z Challenge and I do love the logo!

Paula Martin said...

Advertising can be awesome or annoying! In your case, it's definitely the former, Lee! Many thanks for giving us the A-Z Challenge!

Jan Morrison said...

Great kick-off Lee! I'm going to go to those blogs you mentioned! So far I've been playing it safe and seeing how my buds are doing the challenge but it is time to light out for unknown parts - be an Adventurer!Jan Morrison

Rob Z Tobor said...

Hello and goodbye, lots to read so onwards and upwards

Jemi Fraser said...

I love Jessica, but haven't met Ada yet. Off I go! :)

sydneyaaliyah said...

Thanks for creating A to Z Challenge, Arlee. I am super sic. for the since of relief and satisfaction I am sure I will feel when it is over.
Also, thanks for making the logo available for all of us. I love the logo. It looks great on my site.

Creepy Query Girl said...

yay! Advertising is really important if you're trying to make a name for yourself. Great A-theme and yay Jess!

Heather M. Gardner said...

I do advertising for fundraisers with out local firehouse. You certainly need something eye catching and get it out everywhere possible to get a crowd. It ain't easy.
Thank you sir for your information!
Great challenge, as usual!
HMG

Alex J. Cavanaugh said...

Jessica is doing a drawing? That's right!!!

Clarissa Draper said...

Marketing is very important to me right now because my book comes out soon. Thanks for this post. I'm trying to be creative when it comes to advertising.

Tracy Jo said...

Lee! It is here, the big day! :-) I am super pumped, even woke up early to get a jump on it. You have done an AMAZING job with advertising and getting this challenge going. Thank you so much for all that you do!!! Ada Z. did a great job...totally love the logo and so nice that it was free. Happy A-Zing!

MAJK said...

Thanks for the post. I got to check out a music I had not heard before. Jessica's music is something I'll be listening to more often. I enjoyed it!

I also enjoyed Ada's art. She did a great job on the logo!

MAJK

Pearson Report said...

Great "A" post! Advertising is such an integral part of letting others know something about us - its what adds the colour to who we are.

Congrats to Ada and Jessica for being featured here today.

Jenny @ Pearson Report
Co-Host of the Blogging from A to Z Challenge.

KatieO said...

Love this year's artwork and love your post on advertising ;-) We all need a reminder now and then to get out there and market ourselves...

And thanks again fro putting this together - it was such fun last year!

Arlee Bird said...

Thanks to all for your comments today. I will hopefully be able to address a few of these directly later on.

Lee

M.J. Fifield said...

As I'm trying to prepare for a book launch, I'm really looking forward to your ABC's of marketing this year. Thanks for creating the challenge and thanks for the post...

M.J. Fifield
My Pet Blog

Kathy said...

Very interesting!! I am a new follower and am going to be attempting the A to Z challenge for the first time. I look forward to reading more of your posts.

Kathy
http://gigglingtruckerswife.blogspot.com

Al Penwasser said...

Great! Now I gotta go look up 'allomorph.' I'll be right back.

Jenn said...

I'm going to enjoy this blog through the challenge-- I can already tell. I love the A-Z Challenge badges...well done!

Cheers, Jenn
http://www.wine-n-chat.com

Michael Di Gesu said...

HI, Lee,

You are so right about advertising...

I am a bit confused. I thought we didn't post on Sundays during April? I don't have my challenge piece posted yet.

If it starts today, then I will dry to get it up later in the day....

Tara Tyler said...

how awesome! appreciate your advocation & advice!

happy a day!

Al Penwasser said...

"Any of the variants forms of a morpheme."
After my initial "Huh??" I looked further. My dictionary said something like the "s" in "dogs" and "cats" belongs to the morpheme "s."
Okay, think I got it.
Then, I looked to see how many dirty words my dictionary had.
All of them.
Even THAT one.
I think you know which one I mean.
And it ain't "frik."

Tyrean Martinson said...

Nice informative post!
http://tyreanswritingspot.blogspot.com/

Elaine AM Smith said...

Absoloootly awesome, I think Ada's advert is cementing an awful lot of blogs into a festival of alphabetical writing :)

Tasha Seegmiller said...

Great post - sometimes I think we forget the value that can come from advertising.

a.eye said...

Thanks for doing the A to Z challenge! I am doing it for the first time, but think it is a great way to change up my blog and to gain some more viewership.

Glynis said...

Advertising and marketing are on my A list at the present time!

Great start to the challenge. :D

Liz Kelso said...

It looks like it worked for you this year. You got so many more participants!! I'm glad. I loved doing this last year.

My (A) Post

Susan Oloier said...

Ada's artwork is absolutely amazing.
Arlee, I like your theme a lot. It is especially relevant to all the writers (including myself) who are putting out books.
Jessica Bell: she's wonderful. So I'm off to her blog now.
Thanks for the whole A to Z experience.

Kathleen Valentine said...

Advertising is always a challenge but incredibly important. Thanks for the great points.

Carrie Monroe said...

Great topic today and great bloggers to follow. I follow Jessica but am definitely going to check out Ada.

cleemckenzie said...

Your AtoZ has been an amazing success. This is my first time out, so it will be interesting to see how I do. I've visited the Alliterative Allomorph before, so know how wonderful her work is.

See you daily! OMG

P V Ariel said...

Hi Arlee,
Good Selection.
For anything advertising and connected promotion activities
are a must, for that matter our
writings too needs promotion
Good an informative links too
Thanks
Best Wishes
Phil

Word Crafter said...

So Much talent and so many things to learn. Glad I joined this challenge and get to *meet* so many of you all month. Marketing may be the bane of an author but you take the shiver out of the fear.
http://www.billiewilliams.com/blog

Chuck said...

Got my badge on and ready for a great challenge this year! Lots of new blogs to visit. Thanks Lee...this is all due to you.

Karen Walker said...

Lee, just wanted to thank you for coming up with this amazing concept of an a-z blogfest. It has become quite the event and you have done an incredible job promoting it and honing it and making it fun for all of us.
Karen

Rosalind Adam said...

I've mentioned TV adverts as part of my A to Z nostalgia post today and it's those that people seem to remember more than any of the other stuff I've talked about. I guess when creating an advertising jingle it has to be catchy and that's what advertising is all about, that idea that sticks in your head... and you've done an amazing job of getting the A to Z word out there with your advertising.

I’m doing the A to Z Challenge too at A to Z of Nostalgia

Deana said...

It's finally here! Yay!
As for advertising, I'd say you pretty much nailed it in the A to Z challenge!

Bookblogger said...

A-Z is a great idea and has become a pretty massive success so I'd say the advertising is working well. Thanks!

Nicki Elson said...

Ada Z designed the A to Z logo? That's just so poetic.

Nice to get some advertising tips from the ad-master. Just look what your little A to Z has become!

Jackie Briere said...

Thanks for all the advertising you've done for the A to Z challenge. It's the best I've seen and the blog is Awesome! I hope you'll stop by my blog where I'm blogging the Hunger Games
Have a great bloggy day!

Geoff Maritz said...

Hi Lee.
Been in the advertising industry for twenty five years now. I have this to say about advertising; Advertising and marketing are expenses. The sales of the product, whatever that may be, is what brings the money in and the cost of manufacturing is the investment. However, putting efforts into marketing are what make the sales happen, thus justifying the investment. It's weird, I know, but that is the truth. Advertising is essential even though it's an expense.
Nice post and good topic.
Blessings and well done, all round, as far as the A to Z challenge is concerned, Geoff.

nutschell said...

Hi Arlee!
advertising is a great A topic. And I do love the badge by Ada Z. Thanks for starting this crazy and yet awesome blogfest!

Nutschell
www.thewritingnut.com

Southpaw said...

Advertising is crucial and a tough one to navigate.

Graywolfie said...

Hello Arlee,
Thanks for hosting the A2Z challenge again..
Advertising / Marketing..wow..such an interesting topic..looking forward to see the other post(s)..
Love the badge :)

Brandi said...

Great blog with a lot of useful information! Cant wait to see what you write next!

BROWNBUGZ said...

It's my first time joining. There are 1682 blogs listed. I actually divided it by 26 to find that I need to visit 64 blogs each day in order to read everybody's blog during the challenge. I love to read. I also love to write. I'm so looking forward to visiting everybody's blog sites. Thanks for the challenge!

A Ladybug's Life

Sonnia

Donna K. Weaver said...

Excellent choices. Marketing. Ugh!

Susan Roebuck said...

Thank you for all the work you and the other hosts have done for the A-Z. And this is a great post (I need to get a handle on advertising)

Ella said...

A great start, amazing! Thank you Lee and crew for all you do~ I think this will be the best challenge, yet!
:D

anthony stemke said...

Great 1st blog for a-z.
Have a great month.

Hold my hand: a social worker's blog said...

Lee, you are always going above and beyond to support your blogging friends. I'm very impressed with your hard work and kindness--a good example to all of us.

Nice "A" post!

Doris

Leslie Rose said...

Cowabunga for the A to Z Challenge. Having a blast being a part of it so far.

Jasmine Walt said...

Hi Lee, thanks for helping to put this challenge together! And Ada's work is awesome. :)

Elise VanCise said...

Great post. Advertising is key, especially for a writer. I've used the same tools of badges I created for my blog and a 'plastering' it across the web :) The smallest effort can make a big difference in someone finding our work.

Congrats on the awesome success of A to Z. Looking forward to a great month of blogging and reading :)
http://gladiatorspen.blogspot.com

THE SARCASM GODDESS said...

Great post to start us off. This is my first time participating in the challenge. I'm excited and scared all at the same time.

Gossip_Grl said...

Great post. I have often found in many ventures that word of mouth is the best advertising also, especially when you are a newbie at something. :) Can't wait to read your other postings this month

Laura said...

fantastic - looking forward to keeping up with you over the month - and thank you for all your hard work setting this up
Lx

Shannon King said...

Great post Arlee as usual...can't wait to see what you have in store for us for the next 25 letters of the alphabet

Kimberly said...

Thanks for coming up with such an awesome and fun event! I love your first post about advertising and Ada is awesome.

joycesully said...

I'm excited to see the rest of these posts. I'm on the path to self-publishing my fiction and marketing is one of the major stumbling blocks for me. Advertising, in particular, can be tough when you don't have a publisher (and their budget) taking care of it for you.

Thanks for the helpful information!

Bethie said...

Thanks for the information and great blogs to follow.

Susan Gourley/Kelley said...

Oh, no, more great links to follow. Advertising can get very expensive so it's nice to have lots of contacts.

Andrew Leon said...

The Japanese are doing some scary things with advertising these days.

Dawn M. Hamsher said...

Thanks for sharing the links. Good info on advertising.

Suze said...

This is a topic I have not given a lot of thought to and a stimulating theme for these posts.

Julie Jordan Scott said...

Oh, how this post delights me and YES! I agree... I love that you found a woman named Ada Z or are you maybe, possibly, pulling our legs?

Anyway - I am delighted to be a part of this challenge & am so grateful to have chosen a theme that practically writes itself.

Brava to everyone participating here!

Julie Jordan Scott
twitter - @juliejordanscot
A is for Adelaide

Munir said...

Great word for the letter "A". One of the places I worked in the past paid fines of a hundred thousand dollars each two times for wrong signing.

American in Norway said...

Ada Z.. love it! :-) So looking forward to this challenge.

The Writing Goddess said...

Ada came up with some great "stuff" for the A-Z. Happy to be here this year.

Tina said...

I've been wondering what you were going to use as a theme this year. You probably told me, and I forgot ;-)
Is it coincidence or providence that your A to Z artist's name is pronounced "A da Z". Say it fast and you'll see what I mean.
I'm so stoked already: I hit over 300 on the followers, and got the most comments on a post EVER. 47 so far. I'm grinning from ear to ear, and am about to make myself a comfy spot to go visiting from. You rock, Lee. Thanks for making all of this happen.
Tina @ Life is Good
Co-Host of the April A to Z Challenge
Twitter: @AprilA2Z #atozchallenge

RaShelle Workman said...

Excellent info! =D

Shannon W. said...

Well said...free advertising is very nice but is not always easy to get. Thank you for posting on this topic.

Rick Daley said...

Advertising and marketing are the precursors of sales. It's like planting seeds, watering and providing sunlight, where the sales are your harvest.

Cheree Smith said...

Great 1st post. I look forward to seeing what you do for the rest of the month.

Kittie Howard said...

Great A launch, Lee, with some super info. And Jess is awesome! But, most of all, thanks for your hard work, and Ada's, for making the Launch cone alive.

Martha said...

A is also for Arlee is Awesome :)

Sarah Allan said...

Interesting "A" choice! I always like learning a bit about subjects I'm not familiar with. Great start to the challenge!

Editor and Publisher Shelly Burke said...

Good post--thanks! Advertising is hard--thanks for some guidelines. Looking forward to participating in the A to Z challenge!

Alana said...

And we're off! Great job leading up to the challenge this year Lee! I really look forward to getting to know lots of great bloggers throughout the month. :)

Lynn Proctor said...

looking forward to following your blog!

Nicole said...

As someone who has wasted money on a variety of advertising platforms and services -- for example, a $50 back page newspaper print ad that didn't bring me any new clients -- I can attest to the fact that choosing the right advertising platform is important whether online or offline, especially when you are working with a small budget.

~Nicole
Blog: The Madlab Post
@MadlabPost on Twitter

Jeremy Bates said...

Yes, advertising, marketing, etc. is crucial for getting ones name out there.

Since my book is coming out May 7, I am working on that now (well, have been).

We are off and running!

Carol Fleisher said...

Thanks for starting the a to z challenge. It's been a blast! Thanks for the great advertising tips. :)

Jess said...

I heard about A to Z last year, after the fact and couldn't wait to participate this year. Thanks for the work you put into this project and promoting others. I'm looking forward to having fun, making friends and learning much!

Beverly Diehl said...

Lee, thanks so much for all your hard work and generosity to all us bloggers. Love Ada's work, too.

Julie said...

I love Ada's work! You guys did an amazing job advertising the challenge, I've been looking forward to it since Christmas! I'm glad it's finally here and look forward to the rest of your posts. :)

Christine Rains said...

Excellent start to the Challenge!

Amy Rudd said...

New to this Blog Challenge. Thanks for starting it off...I am thinking about how advertising plays a role in almost everything we see and do these days...EVERYTHING-even school choice...

C. Wilson said...

Hi,

I just wanted to say you have a great blog here. I wanted to let you know I am following you so if you want to follow back, that would be great.

I am a freelance writer and agree with you about the advertising although I do mostly free advertising through social media and get a good bit of page views this way but it would be nice to get more. So I need to think of a strategy on using some paid advertising. Thanks for the post and I will read along every day.

Joyce Lansky said...

It would be nice to be advertising one of the five novels I've written, but instead I spend too much time blogging. Thanks for another fun A to Z Challenge.

Catch My Words
http://joycelansky.blogspot.com/2012/04/atoz-abducted-by-aliens.html

Kristen Pelfrey said...

Hi Arlee,
I just wanted to hop by and thank you for co-hosting the A-Z Challenge. I'm reading a lot of good blogs and am thoroughly enjoying myself.
:)

becca said...

everyone is off to a great start

Laura Barnes said...

I always love marketing posts! Thanks for hosting the challenge, Arlee!

Melissa Sugar said...

You have done an excellent job advertising and promoting this cool challenge. I am looking forward to reading and meeting new blogger friends. I am also eager to visit Ada's site. I am already a follower of Jessica's awesome blog, but will remember to stop by often.

Advertising is so important and you make a strong point about starting small. When I first opened my solo law practice, I made the biggest mistake of starting off too big. I had full page ads in the newspaper,my name all over the yellow pages, radio and television commercials. It brought in business, but not nearly as much as word of mouth and the cost added up quickly. It was a rookie mistake that cost me, but boy did I learn fast!!

Damyanti said...

Lee, you started this challenge, and have been the brains behind advertising it. We're nearing 1825 on the list as I type this---so you do know your shit :)

oceangirl said...

Hello Arlee, the fun has started. Advertising is a basic need in almost everything that we do. Awesome As.

Sarah Mäkelä said...

Great information on advertising! I'll have to check out more of your marketing posts. I'm so excited that it's A to Z month finally.

Empty Nest Insider said...

Lee, Thanks for a great A to Z kick-off! So glad I signed up for another year, and I appreciate all of your helpful tips! Julie

Empty Nest Insider said...

Sorry I forgot to mention what amazing artwork Ada has provided! Thanks Ada!

Isabella Amaris said...

Sigh, advertising has always been my little bugbear. But hopefully I'll improve:) As some have mentioned above, you obviously know what you're doing because the number of bloggers who've entered the challenge is truly awe-inspiring. Looking forward to discovering new voices (new to my solitary self anyway) this month!:)

Daniel Jackson said...
This comment has been removed by the author.
Ada Z. said...

Thank you all so much for your kind words! My name is in fact Ada Z. and that's one of many many reasons that I wanted to design the A-to-Z logo. I admire all of you for taking part in this difficult but rewarding Challenge. GOOD LUCK!!!

~ Ada Z.
www.CollagePodge.com

Betty Alark said...

Hi, Lee!

Great theme! Thanks for the ABC's of advertising!

I'm really enjoying the A-Z Challenge! It's fun, exciting and very informative! Not to mention all the great people you get to meet!!

Cherie Reich said...

It would be hard to top the creative advertizing you made with the A to Z Challenge. Plus, it's so much fun. Here's to more years of A-Z!

Cherie Reich - Author

Surrounded by Books Reviews

Miranda Hardy said...

Although I'm not a fan, I understand the necessity. Love this A-Z idea. It's perfect.

What is Cedar Valley Sustainable Farm? said...

Thanks for the challenge, it's a great motivator to write every day.

So far, so good.

Stop by if you can.

www.cdrvalleyfarm.blogspot.com